80s Escapeland

1980s Toy Box: Poochie by Mattel


It’s time again for another of those absolutely pointless posts that allow me to relish in the visual deliciousness of popular icons from my childhood.

I’m planning a whole slew of updated posts filled with nonsense information about the adorable icons of our past. If you lived in the 80s as a kid you’ll probably enjoy it as well.

Our first feature is Poochie. I had the cartoons and stationary.. it makes my heart go to a special place when I see things I loved as a child. Everything is colorful, cute and so very magical. I love feeling like that. Like anything is possible!

How does your childhood nostalgia make you feel?

Who is Poochie?


In the early 1980s Poochie was introduced by Mattel. She’s the cute poodle with hot pink hair and purple sunglasses who worked as an advice columnist whenever her owner was away. Sounds like an early blogger with a flare for fashion to me~

Although she was once very popular in North America she had her greatest marketing success in Italy and other parts of Europe. It’s very common to see Poochie items and ad prints in Italian!

Poochie, is it really you?
Sitting at the top knowing what to do
Poochie, now I understand–
how you’re always there with a helping hand.

Oh boy, it’s not so far away
I know you’ll be there come one day

Poochie is it really you…

Poochie Television Special

Poochie Commercials

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  • Reply Kupkakeqt 11/14/2010 at 11:52 pm

    👿 OMG! Poochie my pubby idol!

  • Reply Marigen 05/05/2011 at 3:38 am

    Poochie is so cute, I still dont understand why she wasnt more popular like Hello Kitty. I only was able to get one toy.

  • Reply brenda 08/11/2012 at 7:31 pm


  • Reply Serena Jackson 12/04/2017 at 8:49 am

    Poochie and Hello Kitty both are amazing and my favorite.

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