Even You Can Succeed With the 2020 Instagram Algorithm

10/11/2020

Has anyone noticed lately when you post a photo to instagram… that your stats have plummeted?

Have you noticed a drop in your content engagement and followers?

I’m going to share with you the reason why and a few ways to work around it.

Engagement Has Dropped

Only 10% of your followers (or less) are actually seeing your content.

Even though they follow you, they also follow hundreds, or thousands of other accounts. Their feed favors the accounts that play by Instagram’s unwritten rules.

Followers Have Dropped

To attract more followers or get featured on the Explore page, you also have to play by these rules. Read on to learn how to stop your content from getting lost in the sea of the unseen.

Ugh. The 2020 Instagram Algorithm.

As if we needed another pitfall this year.

Why would Instagram do this?

Don’t they want us to be successful and love using their app?

Ads and monetization. You spend more time and money, they make more money.

How?

They make us a slave to the ‘gram. They’re #1 goal is to keep users on the app as long as possible. Because of that little fact, they favor accounts that do this.

How Can You Keep Your Audience Engaged?

Post Content to Your Feed Daily
Post Stories Daily
Go Live
IGTV
Use New Features like Reels
Reply to your DMs Quickly
Reply to Comments Quickly

I’m assuming that you’re already doing most of these. However, Instagram rewards accounts for doing things their way. The more time you keep people engaged on the app the more Instagram will favor your content.

Instagram Secrets

Do not edit your post/caption within the first 24 hours OR delete and repost.
Respond to comments within 60 minutes.
Don’t paste hashtags, write them out, and don’t use the same ones over and over (it gets picked up as spam and you can be shadowbanned).
Don’t use more than 30 hashtags and try to just use 5-10 hashtags that are specific to your photo.
Post your hashtags in the caption or comments, it doesn’t seem to matter.

What About a Magic Fix?

Now, more than ever, is a time to build community and share only your best content. Content is key!

There are no ways to cheat the system if you aren’t posting good content (even if you spend a lot of money on marketing your account). The content and concept behind your post has to be good to get noticed in today’s environment of constant posting. Buying likes and followers is only a way to get your account hidden further or disabled (and everyone can tell if you do it!).

You don’t need these sketchy tactics to be successful on Instagram, you can succeed with your own hard work.

If I had one more tip it would be TIME. It takes a lot of time and effort to grow organically.

Help Me Be More Successful on Instagram!

Need Instagram advice or account management? We may be able to work together.

Contact me for more information and to see if we would be a fit.

0 Comments

I Came Here From Tiktok

10/13/2019

I joined Tiktok as @miseducated pretty recently and I’ve decided I really like it.

It’s BETTER that YouTube, to me, because it is geared more for artists with a low attention span or vloggers who just want to say a few little things.

Every type of person is using it from all over the world. Even celebrities and businesses are joining now, from a marketing standpoint. If you’re up for it, try it and say hello (@miseducated)! I joined as a joke and shortly (a few weeks) got 30k+ likes and 2k+ followers.

How Can You Get 1000+ Followers on TikTok in a week?

If you show what special thing, quality, lifestyle, culture, art, hobby, etc that makes you unique then I think it’s likely to get a little attention. I showed my realism artist, husband David H Cunningham‘s, portrait work of me in one video and my lapel pins in another.

Anyway, I’ve tried YouTube so many times, you know, and I’m just not as into it as others are. Everyone seems to watch someone on YouTube or be on YouTube in addition to whatever else they do. I CAN’T! I have tried and it’s just not possible for me to formulate videos like that. Maybe some day. Maybe if I ever get a longer attention span.

It’s Me, @Miseducated

Anyway, that’s where people have been finding me from lately and because they are not old school internet users, or fans of Miseducated, they have no idea if this is me. This is me, I design graphics and I make cute stuff like lapel pins.

So have you like, joined yet?

0 Comments

How Much Are New Clients Worth to You?

02/21/2017

Do spend your days daydreaming of earring hundreds of thousands a year without also dreaming of the money you’ll be spending to acquire these elusive clients?

You’re not delusional.
You’re running a business.
Your dreams are in check, but are your investments?
What will you spend to acquire and keep even a $3,000 a year client?
New clients means new marketing plans and serious investment.
Don’t overlook it because it’s boring.
I roll my eyes endlessly at “you have to spend money to make money” too, but you know what?
I know it’s true.
In fact every time I pry my grabby hands loose to dish out money towards my own marketing plan I don’t end up regretting it.

No Marketing is Free

A smart economics teacher I had in high school said something that stuck with me:
even couponers are paying themselves to do the tedious work.
And they’re not paying theirselves much an hour; I can tell you that.
It ends up not really being worth it when you look at the time and effort required.
So even if you’re spending your time flooding blogs and spamming your website: you’re paying for it.
You’re also putting effort into something that is not your specialty vs running your business.
Which is.
So just what are you paying for?
Clients are big assets in business.
A good marketing is a necessary investment for client attraction and business growth and it’s good to leave it to the professionals to make sure it gets done right.

Marketing Plan + Marketing Budget

Many beauty industry businesses set their marketing budgets between 5-8%,
depending on their size of course.
We all know that it’s an oversaturated market.
Once upon a time they would tell us “If we blogged it, they would come.”
Well there are so many blogs and tags and hashtags in the atmosphere now that this is no longer the case.
Marketing has become necessary in an oversaturated market to create awareness of your brand, services and products.
Your key is to find the percentage of marketing dollars necessary to maintain a stream of new and repeat clients while allowing your business to grow and flourish.
Confused?
If you’re interested in a marketing plan complete with social media posts that breaks it all down for you; I can do that for you in a free consultation.
(You can sign up on your own and request chat or phone — very easy-going.)

Consistency is Key

Controlled repetition is the flavor of the game.
Work out a rhythm that will continue to keep your beauty-industry business FRESH in the minds of your current clients and potential new guests.
Don’t have a brand or consistent image?
Even if you’d like to manage it yourself; we can help you get set up and sorted out.
Brand awareness and consistency are very important to raising awareness with clients on and offline.

Analyze your Demographics

Think about the demographics of your clientele and customers.
Develop an avatar or ultimate client for your business.
This is who you’re marketing to.
Think about age groups, interests and details.
Awareness of your special niche can help target your market.

Client Loyalty

An attractive reward program provides guests with perks to get them buy in to your business and stay involved.
You can start these as soon as the first visit on or offline.

Focus on where you believe your clients or staff would give the best response:

Web or Shop Coupons
Gifts With Purchase
Discounts
BOGO
Rewards

Your marketing plan is only as strong as your brand, business and staff.
What promotions will your fans and staff support most?
Promotions easily communicated are more successful every time.
Don’t forget to target your social media audience — shares are only a client away.

0 Comments

Benefits of Hiring a Boutique Marketing Agency

07/27/2016

Recently we’ve hired a Design-Savvy, Bilingual, SEO and Digital Marketing-Specialized Sales Representative for Miseducated. She has expertise in Marketing and Business Planning & Development. Her name is Luzmary Villegas and she will be featured here on our team page. She’s very easy to communicate with and inspires our clients to achieve new success and business goals through marketing plans with an exceptional rate of return. If you would like to contact her about her limited specials above please let us know.

Recently, while I was spending an extensive amount of time writing a very detailed social media marketing plan for a new client, I realized I cannot be all places at once so delegation to someone you’ve grown to trust and have seen their success with clients is key. Looking forward to continuing to work with her.

Are you still looking into having your brand or website redesigned or marketing plans developed for your business growth? If so you might have considered whether you should stick with your in-house positions or if you should pair with a boutique agency or a large-scale agency.

If you’re looking for a more personal, hands-on approach, then a boutique agency may be perfect for you. Curious why? Here are some positive points regarding hiring a boutique agency to help you achieve the business growth you desire:

1. One-on-one, Specialized Attention

There are less people to fool with when working with a small team and a more one-on-one approach to working with you. The ones you work with at the start of developing your goals or plans are the same who will work with you to design and complete the project. You’re also likely to have access to the head of the agency and you won’t need to be explaining yourself multiple times to multiple workers. That means getting more of the individualized attention your project needs.

2. More Budget-Friendly

With a smaller boutique agency, there is often lower overhead cost, cost to run the actual facility, and pay a smaller amount of employees to pay. This means clients will end up paying solely for the actual services and no additional management or booking fees. Boutique agencies also tend to look for creative ways to complete a project for less money than a large agency which doesn’t care as much about staying within a limited budget.

3. Quicker Delivery

Smaller boutique agencies can give clients a much faster turnaround time because they’re handling fewer projects and managing fewer clients. A team at a small agency is driven to work hard to get the job done quickly and efficiently. Also if you tend to have changes or need a past project reworked, you’re given priority because the request does not have to go through so many hands.

4. Personalized Designs

There is no middle man between you and the designer, so your ideas will go straight to the person creating your materials. This gives you the chance to discuss ideas and get a more personalized experience.

5. Attention to Detail

Designers at a small agency will handle your project as if it were their own, making sure that every detail is perfect. Why? Because they have the time and flexibility to do so.

6. Up On Latest Marketing Trends

What in-house employee or business owner has time to read up on all the latest social media, SEO, content marketing, web development breakthroughs and branding news? Usually they are so buried in day-to-day tasks, there is no room to grow, change, and evolve. Marketing and design isn’t their main focus as it is being the sole job of the agency. The majority of reputable marketing agencies take education and staying up to date with improvements very seriously. We invest time into keeping up with the latest trends, programs, tools, technologies, and strategies to serve you better. We spend our own time (off the clock) learning how to use new resources, without charging you for the time. The smaller agencies mean more knowledge about all of the services and products offered as well as being well versed in how to personally launch your business or brand. This is our passion, let us show you how we can support you.

0 Comments