The Start: Brand ID Inspiration Boards

Let’s start at the very beginning (it’s a very fine place to start!)… So when starting most projects I prefer to create (with my client or coworker) an inspiration board. Which usually translates into a 5-6 page PDF booklet with imagery, colors, patterns and elements that myself and the client have selected to communicate their brand, project or idea. For brand identities this is the very first place I start (after you fill out the new client questionnaire of course!) and it ensures we’re both on the same page as far as design goes (and I’m a very visual person, aren’t you?).

Here are a few inspiration boards I’ve done in the past (I haven’t gotten to work with any clients who favor pastels yet! I’m waiting.. Is this you?).

Brand IDs

Canary Rock (1 page)

Canary Rock (1 page)

Polished Perfect (1 page)

Polished Perfect (1 page)



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    • 2 – I know this is based on fashion but I think you’d like that it has colors and graphical elements. Many of my boards have fashion/home items in them anyway just because they’re great for palettes and patterns! You can also use this clipper ( to add items from places online!

      Hmmm.. no photoshop.. If so I could send some great templates for photoshop for you to input images in!

      Pinterest is really an interactive mood board.. I use it with clients. I’ll start a secret board with them (or on my own at first) and add the items to it I would add to the mood boards you see above! It’s a great place to collab. I also use the secret boards often when I’m on the go. I can take photos of items with my phone as well while I’m out and add them in. VERY useful for a designer on the go!

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