Promotional Spring holidays are approaching fast! (You can find our promotional cheat sheet here!) Are your email campaigns and social media promotions prepared for the marketable holidays in March and April? (Women’s History Month, St. Patrick’s Day, Spring Break, Easter, April Fools Day, Earth Day and Prom?)
Email marketing allows your virtual message to land straight into a client’s inbox. For the best rate of return it’s best to target inboxes 3 – 4 weeks prior to the holiday you’re marketing (unless your marketing team is ok with quick orders!). The premise is simple, the more people that are aware of your Spring offers, the more you are going sell.
Create a Strong Campaign
That means the right offers, the right message, and the right theme and imagery. A on-point layout and grabbing headline with attractive images increases open, click-through rates, likes and client interaction.
Share Your Campaign
Your business isn’t done after the email! While preparing your email campaign for send-off you can share your specials on all of your social media channels and on your website. Email campaigns and social media campaigns work best together!
Don’t Forget Reminders
Email 1: Initial offers and sales.
Email 2: Remind clients about your offer.
Email 3: Remind clients that they have 24 hours to still get your offer!
Social Media Reminders
Post 1: Ask fans to join your email list to get a special offer.
Post 2: Remind fans they still have time to get your holiday offer.
Post 3: Post an image of you and your staff to your Facebook Page with a Thank You!
Need a Promotion?
Need a Spring promotion and haven’t planned it yet? Let Miseducated help you maximize your campaign returns. You can take a peek at our pre-made email and social media campaigns here or can book a custom project (using your own imagery!) by contacting us. If you’re not ready for the full-time job of promotions, we would love to take over your marketing so you can get back to running your business! Don’t miss out on another revenue-generating opportunity.